No More Excuses for Small Business Owners for Not Growing Their Businesses

When talking about business related issues, solutions, and technologies, you will almost always group businesses as small and large. While the separation is there, it won’t be wrong to say that in a modern where digital technologies prevail, it should not be a problem for small businesses to compete with large ones. The large corporations have the advantage of having more resources without a doubt. However, there was not a time in the past when growing and expanding was as easy for small businesses as it is today.

Digital Marketing for Everyone

Digital marketing starts with a website today. When it comes to website designs, more money does not always mean a better design. If you are working with the right people and are clear about your requirements, your website can be just as impressive as the website of a large business. In fact, internet users today are more in favor of simplistic websites with a focus on the information they are looking for rather than the glitter and sparkle.

As for social media marketing, there is no difference in the size of the market that small and large businesses have to target. They are both targeting global audiences and how good they are at it is not defined by how much money they put in their marketing efforts. Social media marketing is free marketing, so there is no excuse as to who has more resources.

And if you believe that the large corporations make it to the top of the search engine results, you always have a better and more effective niche to compete within – local. With local search engine optimization, small businesses can compete with the medium and large businesses head to head. In simple words, regardless of the size of the business, everyone has access to the same market and same people today. What matters is who does it better.

Digital Solutions Are Available Specifically for Small Businesses

When it comes to software solutions for businesses, the focus is not on large corporations anymore. Today, all types of software solutions have their versions built specifically for small businesses. These digital solutions allow small businesses to cut down their costs and make use of the same technologies that large companies are using.

Take the example of CRMs. At one point, there was a notion that customer relationship management software are only for large businesses, but the things have changed quite a bit today. Web-based CRM are a revelation for small businesses. First, these CRMs provide great marketing, database, customer service and sales solutions to the businesses. Second, they are unbelievably affordable. If you own a small business, you don’t even have to worry about software integration, hardware compatibility, updates, and upgrades, etc. Keep in mind that with in-house solutions, these are the costs that make it difficult for small businesses to grow financially.

With web-based solutions designed for small businesses, you can now have access to a world-class CRM at a fractional monthly or yearly cost. Other affordable digital solutions available include invoicing software, bookkeeping software, payroll software, etc.

Customers Have the Power in Hands

The Internet has empowered customers like never before. You can’t say that just because a business is in multiple countries, it will be impressive enough for people to buy its products. The amazing thing about today’s economy is the power that customers have in their hands. Online reviewing websites, YouTube videos, blogs, etc. are among many platforms that allow customers to know more about businesses. In fact, even Google now puts business ratings and customer reviews right within its search results.

What this means is that when a customer searches for a business today, he/she is already able to see the reputation of the product they are going to buy. Furthermore, negative reviews from customers can greatly affect the sales of business, giving other businesses a chance to make their name.

Furthermore, it’s not just the quality of products that matters today. In the modern world, businesses are competing for better customer experience. If your business can give customers the experience they are looking for, your growth is inevitable despite the small size of your business.

Funding Is No Issue for Startups

It is always the starting days that matter the most for business. When you are a startup, you are looking for ways to fund your business so you can materialize your idea and polish your product/service according to the requirements of the customers. Finding a platform where you could connect with investors was a challenge in the past. This is not an issue anymore.

With like our websites, it is easier than ever for small businesses to get in touch with investors and get the right amount of investment that sets them on the path of growth. These are websites that act as a bridge between investors from all around the world and startups. With traditional banks and lenders, you are only limited to a local audience of investors. When you can’t find an investor in your local market, your hopes are almost dead.

With online funding websites, all you have to do is create a convincing pitch that explains the viability of your startup to the investors and its scope. Your pitch along with all the necessary information that you think investors should see goes on the website where it is visible to hundreds and thousands of investors. If you have done your homework and have a team of right professionals on board, getting the right investment is just a matter of hours or days.

Final Words

You can see that a small business can overcome almost all of their challenges much more efficiently today. Starting a business has become so easy that even students can be entrepreneurs today. They can lay the foundation for a business using just their pocket money. From connecting with the right investors to cutting down operational costs, all can be done from the comfort of a person’s home. The only thing that makes the difference today is if you are confident enough to take the first step.

Digital Menu Boards Can Boost Your QSR Business Too!

In the contemporary scene, technology is drastically and constantly reshaping the fast-casual and quick-service restaurant businesses. If restaurants wait for very long to change; there are chances that they may be left behind, both by customers and their competition. Oh yes, from online ordering to digital menu boards and targeted social media campaigns, everything has almost changed in this industry.

Digital Solution for QSR – Why are Digital Menu Boards Popular? Implementation of digital menu boards cuts on line time, increases productivity, and improves upon overall customer satisfaction. Listed below are some of the ways in which this proven digital solution for QSR can boost your business too.

1. Instant Updates:

When you decide upon updating your menu, you can digitally communicate the necessary modifications to the POP system. This makes it easy for you to change the price in the menu card or add an extra item. Updating your drive-through digitally operated menus is easy, convenient and simple. By making the menu cards automatic, digital and electronic, you can streamline the process well, thereby resulting in less customer frustration -especially if the items or pricing are mix-matched.

2. Finance Ability:

It might be difficult for you to invest in your QSR business and expensive equipments upfront. However, there are many finance companies that allow you to lease the digital menu board equipment and pay back the borrowed amount over a period of time. This way, you will be able to reap benefits before you actually pay for the same.

3. Customer Satisfaction:

Customers want menus that are laid out well, making it easy to search for the dishes that they are looking for. Implementing digital menu cards will help them get exactly what they want, thereby increasing customer satisfaction.

4. Customizable and Updateable:

Digital menu boards are available with a cloud-based technology, allowing the operator to customize and update the board more than once. If you own a chain of restaurants, you can change multiple menu boards, all from one location. Or, you may even highlight, the item of the day, or showcase a new item, as and when required. Besides, if you find that the changes made are not showing adequate results, you can further update and customize them accordingly.

5. Up-sell Opportunities:

You may have noticed that a menu board design is related to the way in which customers order food. If you want customers to buy combos, high-profile items, or big ticket meals, you have to place them at the center of the board. With digital menu boards, you can place photos along with the written text to make the order more impressive!

It is time you adapted to this digital solution for your QSR business too. If you like making customers happy and want to increase your sales, this is the best change that you will make in taking your venture to the next levels of success.

Discussing the Business Developer Resume

The Business Developer is a very crucial role in a company’s growth and thus is a pivotal position within it. It is a managerial position usually assigned to existing senior managers or dedicated business developers with a proven record. Perhaps there is no position in a company as challenging and therefore it is amply rewarding from the point of view of both job satisfaction and money.

Key Responsibilities

The key responsibility of a business developer is to attract new customers and penetrate existing markets. For the purpose, he assesses marketing opportunities and targets markets, gathers intelligence on customers and competitors, generates leads for possible sales, advises on drafts, implements proper sales policies and follows up sales activity with a review and appropriate modifications. He also drafts formal proposals and prepares presentations regarding the identified sales opportunity and develops a proper business model design. The business model involves evaluation of a business and then realization of its full potential using tools like marketing, information management and customer service.

They may follow one of two models: sales-oriented (client facing) and operational function to support sales. In the sales-oriented or client facing role, the concentrates on developing strategic channel relationships or on general sales. It is an operational function to support the sales of a company is often made the responsibility of a separate functionary known as the capture manager, while they continue with finding other sales oriented leads.

Level of Education Required

They are professionals with qualification and experience in financial services, investment banking or sales. Many enter the area by climbing the corporate ladder in fields like operations management. Thus to be one must have a formal degree in business management with specialization in finance, investment banking or sales, along with considerable experience. They must be skilled or experienced in marketing, company law, strategy, finance, proposal management or capture management. The exact set of skills will depend on the business environment being dealt with.

Career Path

Since they are existing professionals with considerable skills and experience, one can’t acquire this position at the beginning of a career. So, future business developers must enter the corporate sector as junior level managers and go on to acquire skills and experience in areas like finance, investment banking or sales. At the same time they must continue to develop their skills in the area of business development. Once they feel confident enough to take up the challenge, they must enter the field at the right opportunity. The opportunity may be in their existing company itself or in some other company that is looking for business developers.

A business developer’s career is immensely satisfying and financially rewarding although stressful and demanding physically and intellectually. With continuing growth of the economy business developers are sure to be in increasing demand in the coming years.

Summary

When discussing the Business Developer Resume, it cannot be adopted as a new career, it is open only to existing managers and professionals. To become a business developer one must get a business management degree with specialization in finance, investment banking or sales and acquire relevant experience by joining a company as entry level manager.

The Avaya 5420 – A Great Small Business Phone Solution

When opening a new business, or moving to a new office location, there are many details that need to be taken care of prior to the official opening. Some of those details obviously include getting desks and computers set up. Less obvious, but still essential, is the phone system. If you don’t have a good phone system set up prior to the start of business, it can be a major headache trying to figure everything out. I only say this because I speak from experience.

When I first opened my own web design company a few years back, I thought I had everything in place – employees, desks, chairs, computers, internet connections…but wait. I had forgotten to even look into a phone system simply because we relied on the internet so much. I thought we wouldn’t be on the phone very much, but I was quite wrong.

I scrambled to find a phone system for my small business that would work well, yet be simple. I looked online to see which system had the best reviews, and to be honest, Avaya seemed to blow the competition away.

I quickly looked into Avaya to see what costs were, and who could install the entire phone system for a group of 15 people quickly.

Luckily, I found a distributor that would help us out last minute. He did a great job installing the phones, and getting everything set up for us. I decided to go with the Avaya IP Office, and more specifically, the Avaya 5420 phone. There are a lot of features that I love, such as the digital display of my speed dial list (no more writing names on paper!), and my favorite feature – the large display.

Having these phones in place for my employees has been great for us, and for business. I don’t have any worries about the system, and it’s been working really well. I’m pleased with the quality, and as my business has grown (we now have 30 employees), so has my phone system. It has scaled well, which has saved me the expense and stress over trying to find a new phone system.

My advice is to find a phone system that works well for you, and have it installed prior to move-in. Having your phones up and running in a new office or for a new business is essential, as I’ve come to learn, because it is a necessary means of communication for your clients, which are the most important part of your company, because they’re what keep you in business.