Business Development Steps and Strategies

Business development requires a multi-disciplinary approach and there is no ‘one size fits all’ strategy.

Below are some of the ways available to help ensure business development:

o Identify – Before you can seriously plan for business development it is necessary to identify new business opportunities.

o Plan – Once new business opportunities have been identified you will need to decide how you can best reach those new customers and markets. If your in-house resources are already stretched, you may need to look for help elsewhere. The same applies if you find the capacity or skills for business development do not already exist within your business. Outsourcing is not always as expensive as you think and could work out more cost effective over the time needed.

o Develop – What innovative marketing plans can you develop to raise your business profile among your existing customers and new markets? You may wish to consider things that you haven’t tried before. It is important that everything you plan to do can be tested on a small scale first and that you build in the opportunity to fine tune your efforts.

o Implement – If your business is not at the stage to appoint a full time marketing director, at least hire an experienced business development professional to work with your company for a few days a month.

Commitment is the key to business development. If you want to see results you must persevere. If your attempts are sporadic or you give up, you will waste the time, money and effort that have already been invested into your business development programme. Be consistent.

Start an Internet Business – Digital Product Affiliate and Article Marketing

Online marketing is not hard as you think. If you do it right, give it your best effort and do it consistently everyday, you are one of the millionaires in this world. Now I want to teach you one of the best online marketing tactics that you can implement right away. If you really do this, you can see the result in 7 days. This tactic is called article marketing. I will guide you in this article step by step.

Step 1: Sign-up at Clickbank

The first step I want you to do is register an account at Clickbank.com. It is free. The reason for this is to make you able to sell their products. Clickbank has thousands of digital products for us to sell them and they give us commission as high as 75%.

Step 2: Select Topic or Niche Relates to You

Go to Clickbank marketplace. Right there, you can see the digital products were categorized in several topics. Go to topic of your interest and select a product to promote. Click the ‘promote’ button and enter your Clickbank ID and you will get your affiliate link. You will use this link to promote the product.

Step 3: Do Market Research (Keyword Research)

Market research is the essential step in any successful business. When is comes to online marketing, you must remember market research is synonym to keyword research. You must make research and know what actually people or your prospects type in the search engine to find solutions to their problems. And our role here is to provide them solution. Sell them our product to solve their problems. The free method to do keyword research is by using AdWords keyword tool. Just type in Google “AdWords keyword tool” and you will find it and start using it. Research the keywords about the product you choose and choose keyword wisely base on its traffic.

Step 4: Create Landing Page

A landing page basically is a page contains your review of the product you are promoting. Creating a landing page is easy. You can use free method like blogspot.com or WordPress.com. Setup a blog there and create your landing page. You have to include in the landing page your review of the product. You must make your review persuasive. You must put your affiliate link in your review. Your prospects will click on this link to buy the product and you get the money.

Step 4: Make Your Offer Reach Your Prospects with Article Marketing

Firstly, go to EzineArticles.com and register an account there for free. After you have an account, you can start publishing articles to promote your offer. You can write your own article but I recommend you to outsource it to someone else. You can go to place like rentacode.com, guru.com and elance.com to find someone to write articles for you. EzineArticles allows you to include an author resource box at the bottom of your article. You must put the link to your landing page inside of the author resource box. Readers will click at your link at your resource box.

Try out this tactic and let me know your performance. Click the link below to get contact with me and learn more about online marketing.